6 Different Digital Marketing Strategy 2021

Last Updated on 2 months by Mae Asilo

Digital marketing strategy: Introduction

Digital marketing strategy in 2021 has been a challenge to everyone, especially to startups and newbies. Though there have been a lot of digital marketing strategy available online some marketers and business owners still struggle to find customers for their brand or product. 

There are a lot of challenges every business owners encounter in their digital marketing strategy. Because of too many businesses online, too many digital marketers, and too many tools and techs online, some marketers are having difficulty in getting more audiences or customers.  

It is difficult to grow and establish your own brand because of too many brands available online. Small business owners will need to work harder in order to compete with big and already established competitors. 

You will also need to find the “power” features or catch that your brand or products possess and you will need to determine what makes your product or services more beneficial and more attractive than your competitors.

Most marketers also have difficulty running an effective campaign for their brands or businesses because of market saturation. You will need to create a campaign that targets the right audience according to their characteristics, demographics, online behaviors, and more. Test your ad campaigns and check which works and which doesn’t and improve your creatives to attract more and more right audiences.

Another problem most digital marketers encounter today is getting more traffic and getting the right audience with their campaigns. In order to grow your brand with the right audiences, you will need to find where your right audiences are and to deliver your message/pitch to the right audience. This will give you a greater chance of getting your right audience and convert them.

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Disclaimer: This review contains my Bluehost affiliate link & other affiliate links which may provide a small commission to me for every sale generated on this link at no cost to you. However, they are the number one tool I wholeheartedly recommend to anyone looking to build their brand and apply digital marketing tools for their campaigns.

Social Media Platforms

Social Marketing Strategy

Most marketers today are more focused on social media marketing because social media as we all know has billions of audiences today and this is where most of our audiences are hanging out. Marketers also run most of their campaigns on social media, about 73% of marketers believe that social media marketing is ‘somewhat effective’ or ‘very effective’ for their business. (oberlo.com)

There’s a lot of social media app and platforms available now online but there are a number of them which has millions to billions of users. Social media marketers are either focused on one platform or multiple platforms, depending on where their target audiences are usually hanging out.

Digital Marketing Strategy: Youtube Platform

Youtube has over 2.3 billion users worldwide. Apple Inc for instance has spent a total of $ 237.15 million U.S. dollars between March 2021 and February 2021 and in 2020, the video platform generated ad revenues of 19.77 billion U.S. dollars. (statista.com)

With Youtube, you can show your campaign to millions of potential customers, and not only that because if you have a website you can also embed your videos to your website to increase your domain authority. When your searching in Google, if you notice there are some videos appearing on it too because Google is noticing those websites with Youtube videos embedded on their contents.

There’s a lot of ways to increase your potential customers with Youtube: 

• Create great content that people would love to share on different social media platforms

• Create contents that can be repurposed to other platforms

• Build your email list on Youtube

• Create high-quality content for your viewers

• Grow your brand by consistently creating contents relevant to your brand

• Create playlist or video series that is relevant to your brand and useful to your audiences.

Another effective way to facilitate the growth of your brand is to utilize Youtube live streams and live events, Q&A sessions, and collaborations with other Youtubers or Influencers.

Creating Youtube content is like investing in content and expecting a return in the future. Even if you won’t have enough views at first but as long as your providing valuable content to your viewers, each and every day more and more people will be watching your content. Youtube is one great way to promote your products, affiliate products,offer, services, and brand.

Contentyze– AI for Content creation, AI writer, social media schedule posts, story templates for your product, content automation.
Contentcal IO– AI for Content marketing, content scheduling/automation, content intelligence engine, etc 
Jarvis – This AI will write a proven, high converting copy for your website, ads, and emails to increased your conversions and higher ROI. To learn more about what Jarvis can do for your content you can click Jarvis here.
COPYSMITH – Also known as your AI Copywriter, this AI tool can also create high-converting ads, product descriptions, emails, and website content ideas.
Copy AI – This AI Copywriter offers a free 7 day trial with no credit card requires. It could also write you a fresher and better marketing copy in seconds.
Shortly AI – This is also another AI writing tool that will help you write a copy as fast as possible.

Digital Marketing Strategy: Facebook Platform

Facebook has over 2.8 billion monthly users in the entire globe and 86% of marketers are using Facebook for advertising. (oberlo.com)

Many advertisers place their campaigns on Facebook and many of them generate higher ROI on their Facebook campaigns. There are places or countries where there are a huge number of Facebook users such places are: India with over 251 million users, the United States with 240 million total users, Brazil with over 139 million users, Indonesia with over 136 million users, Mexico with 78 million users, the Philippines with over 71 million users, and more

If you wanted to nail your Facebook marketing strategy, there are a couple of things to focus on that include creating a great ad copy, targeting the right audience, retargeting, correct bidding, etc.

Facebook has helped a lot of businesses build their brands online but before you can build your brand online you have to work on your social media account which includes the consistent posting of status that’ll encourage the audience or users to engage on your post: Facebook live videos, video post, photo post, content link post, Facebook stories, create a community using Facebook Groups, create Facebook pages, and a lot more to do with Facebook. 

Things to consider with your Facebook Campaign

In your Facebook Business Suite, Go to your Ads Manager and Create a campaign.

1) Choose your Campaign Objective

– Some advertisers will put a Fb ad to gain more traffic to their website, get more engagement in their social media post and accounts, more reach for their brand, and so on. But if your main goal is to get as many as conversions or sales, you have to choose Conversions as your Campaign objective

2) Set-up your Campaign Budget

3) Define your Audience

– Because of the IOS 14 update Apple users now have options to optout from tracking which make most facebook marketers suffer for not getting enough traffic for their Facebook campaign. Before the update specific targeting is the thing among Facebook marketer but now it is highly recommended to broaden the targeting of your Fb campaign, uing this tactic, Facebook is the one who will find the appropriate lead for your campaign.
– Define your audience by interest targeting
– Create an Attention-grabbing creatives
– Choose a compelling headlines
– Choose an appropriate call-to-action

4) Create your pixel

– A Facebook Pixel is a code that you place on your website that collects data that’ll help you track conversions from Facebook Ads, optimizing your Ads, and properly build your targeted audience for your Ads. (blog.hootsuite.com)
– In creating your Facebook Pixel just go to tools then click on Events Manager
– Just click on Add Events and choose any of the choices that you want your pixels to track events.
– You have two choices either to install the pixel code manually on your website or use a partner integration.

5) Multiply your Contents

There is this 80/20 rule, where 80% of your social media posts should be to inform, to educate, to entertain, and to encourage engagement from your audience and only 20% should be devoted to brand promotion. The more you post engaging content/posts, the more people will be entertained and will eventually like, comment, and share your posts. Once your audience starting to engage in your social media page or account, people will start to trust you and your brand and on your next promotional post, they might buy something from you.

One thing to consider as well to multiply your brand contents is to find the right time to post your contents. Facebook, for instance, the best time to post between 8 am to 12 pm on Tuesdays and Thursdays and the best time to post on Instagram is 11 am on Wednesday. (blog.hootsuite.com)

Most of us don’t have time to manage our social media accounts to post status, live updates, stories, reply to inquiries and comments. But there are a lot of tools you can use to automate your social media posts and statuses. One great tool is CoSchedule which is one of the best in managing your social media campaigns or posts, your email marketing campaigns, WordPress posts/blogs, etc.

You can connect your social media accounts to Coschedule such as Facebook accounts, Facebook pages, Instagram accounts, Twitter, LinkedIn and you can integrate Coshedule into your Asana, Trello, Google Sheets, Microsoft  Excel, and more to transfer your bulk data in CoSchedule. And there are a lot more apps and tools where you can integrate Coshedule to help you organize your campaigns, posts, and contents. 

There are a couple of tools that you can use to automate your content distribution across all social media platforms. Another great tool is Semrush. 

Semrush lets you scheduled your own content and automate them to be distributed to major social media platforms such as Facebook, Instagram Twitter, Pinterest, LinkedIn, and Youtube. This will maximize your time and effort and you can focus more on other important tasks.

Semrush also provides insights on SEO, Keywords, performs Site Audit, backlink audit, position tracking, competitor research, organic research, and provides suggestions on content marketing.

Semrush will also help you with your keyword research, On-Page SEO analysis, Site Audit, Competitor SEO and marketing analysis, Backlink audit and analysis, and more SEO & Marketing analysis.

These automation tools will really be helpful especially right now that if you don’t have a budget for a virtual assistant or social media manager for your small business, they will help you maximize your effort and time by scheduling in advance your social media campaigns, posts, email marketing campaigns, and more.

Imagine how much time you could save and maximize using these tools to deliver your messages or campaigns to multiple social media networks and how you can maximize your productivity because you will be more focused on other important things to build your brand or business while these tools are busy distributing your content to platforms with billions or millions of users.

Tools such as CoSchedule and Semrush are just a few out of hundreds of automation tools you could take advantage of with your marketing and content distribution. 

Digital Marketing Strategy: Instagram Platform

Instagram has over 1.074 billion users all over the world so it’s no wonder many marketers hang out on Instagram. And there are many ways to build your brand on Instagram and get more potential customers for your business but first, you’ll have to create a business account for your Instagram before you can optimize it for your Instagram campaign.

1) Use a proper Instagram profile photo

Just make sure your Instagram Photo is relevant to your brand, make sure its design is attractive to your audience, make sure the picture is in its proper size and should fit in. 

2) Create a consistent compelling content post that includes its visuals.

Posting exciting, engaging, compelling content, and with great captions will attract more audience and engagement on your post. The more you consistently create high-quality content with very good visuals the more you’ll attract the audience and prospects. 

3) Post on Instagram at a right time

There are certain times where most Instagram users are online and according to blog.hubspot.com, the best time to post on Instagram is between 11 am to 3 pm CDT. But on Wednesday it’s throughout the day and on Friday it’s between am to 11 am.

4) Try collaboration on other Influencers

Influencers have become more and more popular among marketers, they use ‘Influencer marketing’ to boost the popularity of their products and to expose them to more audiences. So, this is one great strategy as well not just in Instagram marketing but also in other social media platforms. You can send a collab email message to an Influencer just to introduce yourself, what your brand does, and your reason for reaching out.

5) Utilize Instagram live, stories, and stickers

Instagram lives, stories, and Instagram stickers could excite your audience especially on your product launches and it is an effective way to attract more audiences for your brand.

6) Create your own shop on Instagram

This is not only for Instagram but also for other social media accounts. You can only create your online shop on Instagram if you have a Business account on Instagram, so you have to create one. Once you create an online shop on Instagram you will get the ‘shop’ button on your Instagram homepage so that customers can easily view your offers or products.

7) Utilize Instagram Analytics to help you with your marketing strategy

It’s important that you check and understand your Instagram Analytics, If you don’t know where to locate the analytics section, just click the menu icon in the upper right corner of your Instagram profile, then click on Insights to view your Instagram analytics. You can also try Semrush, they are one of the best SEO tools but they also provide analytics on your social media accounts including Instagram. You can also use their social media calendar and schedule your social media posts in advance with Semrush.

Digital Marketing Strategy: TikTok Platform

Tiktok has been so popular especially since last year in the midst of the pandemic and a lot of people especially GenZ’s are creating content and sharing their dance videos on TikTok. TikTok has over 689 million users worldwide and many digital marketers are already considering TikTok in their digital marketing strategy. 

You can use several ways to market your brand or products on Tiktok. Check this out!

1) Create a marketing videos on TikTok

Since TikTok is all about videos, the first thing you should do to build your brand on TikTok is to create your marketing video on TikTok. Videos that are relevant to your brand and is entertaining, interesting, engaging, and attracts engagements such as likes, comments, share from your audience. One of the most viral TikTok campaigns that got billions of views on Tiktok is the E.L.F Cosmetics, it is the biggest and the most viral campaign on TikTok. And you can also try Influencers marketing, 

2) Try TikTok partnering with influencers

Influencers around the globe have managed to gather more followers all over the world and it is of great advantage to partner with these Influencers with millions of followers to build your brand and to make it known to a lot of prospects. Or you can use influencer marketing where you’re gonna choose your Influencer and have them mention your product or market your product. This is also one of the strategies most marketers use right now.

3) Use Hashtags properly

Using hashtags properly could potentially reach more audiences for your brand or products and get more customers too. As long as you put hashtags that are relevant to your video, it’s not a generic hashtag, and as long as your video content is unique with less competition, you’ll probably stand out on TikTok. But you also need to always check on new trends on TikTok and the trending hashtags and you might as well create your own version or own video of these new trends on TikTok. 

4) Engage in Tiktok

This is not only applicable to TikTok but this will apply to a lot of social media platforms too. Regular commenting, engaging, and posting will help your business to attract more people and prospects and build audiences for your brand too. 

5) Consider TikTok Ads

You might as well consider putting your ads on TikTok, just make sure your product or offer is attractive to Millenials and GenZ’s because the majority of TikTok users are below 30. (blog.hootsuite.com). TikTok offers 3 types of  Ads: In-feed native ads, Hashtag challenge ads, & Brand takeover ads. (influencermarketinghub.com)

Digital Marketing Strategy: Podcasting

Podcasting is already recognized around the world, if you can see its trend, it’s actually going up. Many are already trying to podcast and promote their brands or products in their podcasts, and many marketers are also trying to promote their brands using podcasters because, in recent times, the number of podcast listeners has increased. There are a total of 116 million people listen to the podcast as of this year, 2021. Imagine how many people you could reach with podcasting and imagine how many right audiences you could reach to gain more customers for your brand or products.  

If you want to start your own podcast, you can try Google Podcast and start with interesting topics to discuss with. You can either do your podcast with a partner or alone. Or you can try reaching out to other podcasters and partner with them to discuss certain topics that’ll interest your viewers or maybe start podcasting on topics that are relevant to your brand. Either way, you can still promote your brand in your podcast episodes.

Search Engine Marketing: SEO & Google

Focusing on SEO on your website to be on top of Google search engine is still the best digital marketing strategy. Why? Because there are over 3.5 billion Google searches every day which is 40,000 search queries every second. (source)

Imagine how many millions of people your site could reach if they can be part of Google’s Top 10 or Top 20. That is why most of online business owners and digital marketers would focus on the SEO of their website or their blogs/contents or even hire an SEO expert just to help them reach the top of Google search engine.

This is also the reason why one of the most lucrative online jobs today is being an SEO expert or SEO specialist, SEO specialists could earn up to $46,567 / year. Because reaching the top of Google search engine could give greater opportunity for business owners and it could help their brand reach millions of audience.

So, you can focus more on the On-page SEO, Off-page SEO, and technical SEO of your website/content. You can use Semrush to audit your site, it’s free and you can use it for your keyword research too, one of the most important things to do to improve your SEO score.  Here’s the checklist to improve your SEO. 

✓ Proper use of Header in your content

✓ Make sure you put your keywords in your Title, Url, Slug(URL), Meta Description, Image Alt Attribute, and of course on your content itself

✓ Make sure you create high-quality or relevant content

✓ Make sure your links are not broken, your images are optimized, and you’re not linking to toxic links.

✓ Use a site audit tool and fix every error in your site audit

If you focus more on improving your SEO score and page ranking score your brand will definitely reach a lot of audiences you can’t really think of when you reach the top of Google’s search engine.

Not only SEO is the basis for you to top the search engine, but there is also Google’s Core Web Vitals that you need to meet before you rank in Google’s search engine. There are roughly 200 metrics that Google will score you for and that includes your page speed, which is also crucial in your page rankings.

So, these are six digital marketing strategies that you can focus on for your business but I bet there are still a lot more marketing strategies out there I just featured these six major platforms because they have millions to billions of users which give you the opportunity to reach more audience and more customers. That’s why If you focus on these platforms with the right strategy and right system, you’re going to build a solid footing on your business or brand.

Disclaimer: This review contains my Bluehost affiliate link & other affiliate links which may provide a small commission to me for every sale generated on this link at no cost to you. However, they are the number one tool I wholeheartedly recommend to anyone looking to build their brand and apply digital marketing tools for their campaigns.

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